ITV to remove shows from Netflix ‘in bid to launch rival with BBC’

ITV is to remove programmes including Broadchurch and Victoria from Netflix as it plans to launch a rival site with the BBC and Channel 4, according to reports.

The broadcaster has said it’s preparing to pull down its archive of shows from Netflix in order to move ahead with plans to create a competitor with Britain’s main channels.

Chief executive Carolyn McCall said subscriptions to the ITV Hub have increased this summer, largely thanks to Love Island and the World Cup.

ITV sells rights to archive boxset shows to Netflix currently, including Broadchurch and Prime Suspect as well as Marcella and Love Island.

But in the future, Ms McCall added, viewers “won’t be getting them on Netflix because we have the UK rights”.

Ms McCall hasn’t confirmed whether ITV is partnering with other companies for the new service, but it’s thought the plans would include the BBC and Channel 4.

Love Island has given ITV Hub a boost

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She added, the the Independent reports, that the appetite for quality shows is stronger than ever, with an ever increasing demand for new content.

“ITV will be more than TV – it will be a structurally sound integrated producer broadcaster where we aim to maintain total viewing and increase total advertising revenue; it will be a growing and profitable content business, which drives returns; and it will create value by developing and nurturing strong direct consumer relationships, where people want to spend money on a range of content and experiences with a really trusted brand.”

ITV reported profits rose to £265m in the six months to the end of June – that’s up from £259m in the previous half-year.

Despite this, ITV said it will cut £40m in costs by 2021 as it tries to fight the changes in advertising.

Subscriptions to the ITV Hub, which allows viewers to see shows abroad, increased this summer

ITV has confirmed plans to launch a new streaming site to rival Netflix.

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